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Monday, March 25 • 3:00pm - 3:50pm
Competition is for Suckers: How to Become a Blue Ocean Operator

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You probably sensed that the waters have changed. A steady stream of more restaurants and bars opening in your market taking not only your staff, they are taking your guests. The waters are red with blood from a saturated market that just cannibalizes itself. Welcome to the red ocean. Out on the horizon, the water is calm and blue. There is little competition, and there are plenty of staff and guests. Welcome to the blue ocean.

avatar for Donald Burns

Donald Burns

Founder & CEO, The Restaurant Coach
Donald Burns is The Restaurant Coach™, named one of The Top 50 Restaurant Experts to Follow in 2018 and one of 23 Inspiring Hospitality Experts to Follow on Twitter. He is the leading authority, speaker, and international coach on how restaurant owners, operators, and culinary professionals go from just good to becoming... Read More →

Monday March 25, 2019 3:00pm - 3:50pm PDT
Room S226