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Tuesday, March 26 • 10:00am - 10:50am
Expanding the Party Beyond the Bar

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Whether they be large or small, events draw a crowd and highlight your brand. Events are more than just a social media page and an email blast of invitations; they are selling an experience beyond the bar. Events are becoming the new face of marketing, where you gain direct contact with existing and potential customers, while allowing your brand to extend its reach and leverage the personality and value of the business. Regardless of the scale, from a trivia style night to a weekend long festival, you will gain insight, executable strategies, and templates for ideas to use to expand your brand beyond the bar, driving business to your bar.

avatar for Jacob Halls

Jacob Halls

Owner, Convergence Consulting Group
Columbia Craft Beer Week - Founder; Joint Venture with Columbia Marketing Group May 2018 - PresentSampling & Educational Conference South East Craft Beer Fest January 2017 - PresentCraft Brands Managing Consultant N.H. Scheppers Distributing January 2015 - PresentRegulated Industries... Read More →

Tuesday March 26, 2019 10:00am - 10:50am PDT
Room S225