Nightclub & Bar Show 2019
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Tuesday, March 26 • 10:00am - 10:50am
The Magic of Building a Beverage Program

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Learn the secrets of developing or updating and implementing your next successful Beverage Program using “tricks of the business” from a former Distributor, Supplier, and Sommelier. Now a buyer for Norwegian Cruise Line (NCL), Mark Fine shares how to apply the same principles he uses for NCL’s multiple bars, ships, and passengers to any type of bar, nightclub, or restaurant. Mark discusses how to leverage your suppliers to building a win-win-win for your operation, your partners, and most importantly, your customers. He also shares training programs that NCL uses to ensure a successful execution of your beverage program. Mark shares the secrets… except the magical demonstrations. Mark was a professional magician and incorporates magic in his session… including making wine and liquor disappear.

avatar for Mark Fine

Mark Fine

Senior Manager Beverage Buyer, Norwegian Cruise Lines
As Senior Manager Beverage Buyer for Norwegian Cruise Lines, Mark Fine collaborates with a team to create, develop, and implement Beverage Programs for the 16 cruise ships with multiple restaurant and bar concepts. With more than 25 years’ experience, Mark has worked for prestigious... Read More →

Tuesday March 26, 2019 10:00am - 10:50am
Room S224
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