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Monday, March 25 • 2:00pm - 2:50pm
Brand Creativity & the Relationship to Your Bottom Line

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This session teaches you how define your “brand” and build on that using knowledge of what works and what doesn’t, depending on genre of venue/music, clientele you want to attract, and other important key aspects. Jessica Stafford explains how she built herself as a brand and remains relevant in the industry. By keeping relevant and creative, you can have a long-lasting program that works through training, educating, and maintaining industry relationships.

avatar for Jessica Stafford

Jessica Stafford

Brand Specialist BACARDÍ / Live Nation North American Partnership at TEAM Enterprises, Bacardí
Jessica Stafford was born in on the Reno/Tahoe line where she grew up in the mountains. As a child she was either outdoors skiing and playing tennis or inside playing the violin. Her parents always encouraged creativity and made sure she was surrounded by plenty of it. Like many college... Read More →

Monday March 25, 2019 2:00pm - 2:50pm PDT
Room S226