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Monday, March 25 • 11:00am - 11:50am
Profits Meet Practicality

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Learn from this star-studded industry panel on creating profitable and innovative programs regardless if they are for a dive or a high-end cocktail lounge. Review the critical components and KPIs that each operator should know to increase revenue, brand equity, and marketing buzz. These award-winning operators and consultants will discuss how to create successful, profitable operating procedures and staff training to execute a program that is practical to your venue. Bring your questions and your notepads, you won't want to miss these tips and actionable concepts. Submit your questions in advance here.

avatar for Tobin Ellis

Tobin Ellis

Principal, BarMagic
Tobin’s background is 30 years of high-profile, high-volume beverage operations married with 15 years experience designing and opening bars around the world. He is a 6-time U.S. national bartending champion, a founding member of the U.S. Tiki Team, and speaks regularly on bar design... Read More →
avatar for Erick Castro

Erick Castro

Bartender, Bartender at Large
Erick Castro’s cocktail empire began at San Francisco's Rickhouse and Bourbon & Branch by searching for obscure pre-Prohibition era recipes, methods and ingredients. Consistently acclaimed as one of the spirits industry’s elite, Castro is widely recognized for his beverage programs... Read More →
avatar for Tim Rita

Tim Rita

Bartender, NoMad Las Vegas
Tim Rita is an award winning Mixologist who has represented prestigious companies and spirit brands and portfolios providing training, education, cocktail/menu consultation, and national account support to the marketplace.With nearly two decades in the hospitality industry, Tim began... Read More →

Monday March 25, 2019 11:00am - 11:50am PDT
Room S224