Nightclub & Bar Show 2019
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Monday, March 25 • 2:00pm - 2:50pm
Mastering Your Craft Beer Menu in Today’ Beer Culture

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Dive deep into building a beer menu with Master Cicerone, Jason Pratt. While beer sales may be flattening, certain brands and styles are seeing double digit growth. Learn practical selection pointers and how to perfect rotating your bottle and tap selection to keep customers both delighted in new experiences while offering the staples that keep them coming back. Educating your patrons and your staff is critical to execution and you’ll be learning from the best- of the nearly 100,000 Cicerone certifications, only 16 hold the title of Master Cicerone and Jason Pratt is one of them.

avatar for Jason Pratt

Jason Pratt

Master Cicerone, MillerCoors
Jason has achieved the rank of Master Cicerone through the Cicerone Program, becoming the 11th person in the world to do so.  The certification recognizes an exceptional understanding of brewing, beer styles and beer and food pairing— combining outstanding tasting abilities with... Read More →

Monday March 25, 2019 2:00pm - 2:50pm
Room S224
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