Nightclub & Bar Show 2019 has ended
Back To Schedule
Monday, March 25 • 2:00pm - 2:50pm
Mastering Your Craft Beer Menu in Today’ Beer Culture

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Feedback form is now closed.
Dive deep into building a beer menu with Master Cicerone, Jason Pratt. While beer sales may be flattening, certain brands and styles are seeing double digit growth. Learn practical selection pointers and how to perfect rotating your bottle and tap selection to keep customers both delighted in new experiences while offering the staples that keep them coming back. Educating your patrons and your staff is critical to execution and you’ll be learning from the best- of the nearly 100,000 Cicerone certifications, only 16 hold the title of Master Cicerone and Jason Pratt is one of them.

avatar for Dan Imdieke

Dan Imdieke

Director of Operations, Blue Moon Brewing Co.
Dan Imdieke is one of 18 Master Cicerones in the world and the lucky 13th person to pass the exam in 2016. As Director of Operations for Blue Moon Brewing Co. in Denver he influences the beer offering in the flagship brewery tap room as well as direction for national brand innovation... Read More →
avatar for Jason Pratt

Jason Pratt

Master Cicerone, MillerCoors
Jason has achieved the rank of Master Cicerone through the Cicerone Program, becoming the 11th person in the world to do so.  The certification recognizes an exceptional understanding of brewing, beer styles and beer and food pairing— combining outstanding tasting abilities with... Read More →

Monday March 25, 2019 2:00pm - 2:50pm PDT
Room S224