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avatar for Bill Norris

Bill Norris

Alamo Drafthouse
Beverage Director
Bill Norris, credited as “father of the modern cocktail” in Austin by the Austin American Statesman, joined the Alamo Drafthouse as Beverage Director in 2011.  During that time, the Drafthouse has grown from 12 locations, primarily in Texas, to 37 (and counting) nationwide. In addition to overseeing the Alamo’s bars, Norris has helped to develop a number of associated bar concepts, including House of Wax Bar (Brooklyn), Bear vs Bull (San Francisco), Video Vortex (Raleigh), Glass Half Full Taproom (Texas, Denver) and 400 Rabbits Bar (Austin) and he is a partner in Austin’s award winning Midnight Cowboy. Prior to joining the Drafthouse, he spent 17 years pouring drinks in venues from the Jersey Shore to London to New York to Austin, including notable stints at Austin’s FINO and Haddington’s. Next on his agenda is The Flying Guillotine, a kung-fu themed bar and video store attached to the Alamo’s forthcoming Staten Island location, where he will be working on menu development with the Wu Tang Clan’s RZA.