Nightclub & Bar Show 2019 has ended
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Jason "JROC" Craig

Clique Hospitality
Nightlife Partner
Catch him if you can. Jason Craig, better known as JROC, has made a life living in the nightlife
and hospitality fast lane.

Following a tour of Iraq in the United States Marine Corps, Craig came to Las Vegas where he
began to build his personal brand. Having started his hospitality career at the Hard Rock Hotel
and Casino, Craig worked his way up the ranks before landing a job at the hotel's world
famous Center Bar. With his expertise in bartending, he would go on to work at multiple
hallowed Vegas nightlife and daylife institutions, including Body English, Moon Nightclub and

Given his impressive track record of customer service, Craig eventually became the Director of
Nightlife and Marketing for N9NE Group, where he helped oversee marketing and VIP services
for seven venues. During this time, he also helped curate and market parties for MTV, Playboy
and other trendsetting companies.

Having parlayed his impressive network and strong style sense, in 2011, Craig even expanded
his portfolio to the fashion world, working in brand management for Stitched Men's Boutique.
Having left N9NE in 2012 and working with Los Angeles-based sbe Group, Craig formed the
81/82 group with business partner Ryan Labbe, where the two have worked with high profile
companies such as Wynn, Light Group and Hakkasan Group on event-based marketing.
Together, among other things, the two of themed establish high-profile DJ residencies and
must-attend weekly parties.

Additionally, the duo went on to help launch 50 Bleu Premium Vodka and ResQwater. In 2014,
they also opened Lucky Foos, an off-Strip Las Vegas bar and eatery that has turned into a
favorite of the city's culinary scene.

Craig and Labbe continue to be large players in the heart of Las Vegas' famed Strip, too,
having teamed up with hospitality mastermind Andy Masi as managing partners in Clique Bar
and Lounge in the Cosmopolitan of Las Vegas in 2015. The three-headed monster of Masi,
Craig and Labbe furthered their portfolios with game-changing projects at the PALMS Casino
Resort in Las Vegas and The Pendry in San Diego.

My Speakers Sessions

Tuesday, March 26

10:00am PDT