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avatar for Kendra Shier

Kendra Shier

Jakes Burgers & Beer
Vice President of Operations
Kendra Shier joined Jakes Burgers and Beer in 2017 with more than 27 years of restaurant operations and marketing experience. Shier is a passionate, inspired leader that has a long-standing talent for creating and executing game-changing business strategies to gain competitive advantage, create happy team members and guests and optimize stakeholder value.

Prior to joining Jakes Burgers and Beer, Shier served as Vice President of Operations and Marketing for Crest Foods DBA Nestle Toll House Café, Vice President of Operations and Marketing for Bread Winners Cafes, Vice President of Marketing for Pizza Inn/Pie Five Pizza, Vice President of Brand Development for The Melting Pot Restaurants, Burger 21 and GrillSmith and Director of Sales and Marketing for SEGA/Dreamwork’s GameWorks.

Shier was instrumental in the concept development of both Burger 21 and Pie Five Pizza which have now catapulted to nationally recognized, thriving brands. She is known to have coined the term “Markerations” to describe her focus in this industry, explaining the important of these 2 areas of our business becoming one for the greatest possible brand experience for guests and team members alike. Perhaps her greatest strength and biggest passion is the people piece. Shier is a team builder and puts those teams first, before the guest, to ensure they feel value and recognize their importance in the organization. She ranks the responsibility of “Culture Keeper” above all else.

Shier currently sits as the Chairperson Emeritus of the National Restaurant Association’s Marketing Executive Group’s Board of Directors, she is a member of the Texas Restaurant Association and National Restaurant Association, Omicron Delta Kappa honor society and holds a bachelor’s degree in Corporate Telecommunications from Texas Tech University.

My Speakers Sessions

Monday, March 25
 

4:00pm