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Mark Diaz

Invictus Hospitality
Design Director
Mark Alan Diaz is a Miami native with Cuban, Italian and German roots, who has used his transnational background and later travels, to develop unique and award-winning designs and concepts throughout the United States. As a result, Mark has become known for fusing modernism and warm progressiveness, with raw materials and luxury architectural detailing creating his own signature style known as “RoughLUX”.

Mark received a Bachelor’s in Architecture and Design from Florida International University while working for some of the leading hospitality design firms in Miami, New York, and Los Angeles. In the late 1990’s to early 2000’s Mark became involved with some of the biggest innovators in design and luxury hospitality world, that revolutionized South Beach’s legendary hot spots working closely with Jack Penrod and Stephane Dupoux on Nikki Beach, Pearl, Nikki Marina as well as their other exotic destinations worldwide.

Mark then moved to New York to begin working at one of the finest interior architecture and design firms, Barteluce Architects & Associates (now Callison Architects, as of 2011) revolutionizing fixtures and furniture offerings. Mark worked alongside the late Randall A. Ridless Interior Design for Bergdorf Goodman, Verdura, Lambertson Truex, Van Cleef & Arpels, Tiffany’s, Burberry and Saks Fifth Avenue, and became the Assistant Furniture Designer for Cartier, and Assistant Project Architect for Madison Jaguar and Parkway Toyota.

Mark has continued to work on projects throughout the United States, and worked on projects in Pocatello, Idaho (transforming a neighborhood pool hall into a local hotspot), Pawtucket, Rhode Island (converting a dilapidated roller skating rink into an acclaimed restaurant and bar), and Indianapolis, Indiana (rebrand, redesign, and convert a separated restaurant and nightclub into a unified concept consisting of a 2900 square foot restaurant named Good Conduct, and a 1300 square foot speakeasy style nightclub named Miss BeHavin).

Ultimately, Mark’s sleek design style brought him to Los Angeles, and amongst other projects, Mark has revamped one of West Hollywood beloved eateries, Fratelli’s Café, into a modern and luxurious neighborhood bistro. And after almost two decades in the design and hospitality business, Mark partnered with Michael Tipps and Homan Taghdiri, in rebranding and redesigning Salvage Bar & Lounge into Shoo Shoo Baby, located in the heart of Downtown Los Angeles Financial District (by creating a hidden intimate oasis with a 1940’s feel, while repurposing materials and furnishing from a long-forgotten era, into his RoughLUX style).

My Speakers Sessions

Wednesday, March 27